- What it is: Your free listing on Google Maps/the 3-pack.
- Why it matters: Most local calls start here. If this is weak, your website can’t save you.
- What we do: Fix info, add/refresh services, photos, weekly posts; tidy Q&A; respond to 10 reviews; optimize categories and "from the business" section.
- Google Business Profile: 2 posts/mo, Q&A tidy-up, reply to 10 reviews/mo
- On-Page SEO (up to 5 pages): titles/meta, H1–H3, internal links, alt text, copy tightening
- 1 Evidence Upgrade to your best page (pricing range + mini-FAQ)
- Core Schema on covered page(s): Organization, LocalBusiness, FAQPage
- Off-Page foundations: claim/clean Apple, Bing, Facebook/Yelp
- AIO tracking: 5 “city + service” queries; monthly screenshots & notes
- Light Technical Hygiene: monthly crawl; fix critical 404/redirects; compression checks
- Monthly Progress Report (1 page): 5 KPIs + shipped work + next 3 actions
- Not included: blogs, artifacts/downloadables, citation sprint beyond the 3 core profiles, deep technical work, multi-location.
- Everything in Start, plus:
- 5 Evidence Pages total (Home + 3 Services + 1 Location) with pricing, before/after, robust FAQs
- Location On-Page: optimize up to 5 location pages
- Expanded Schema: Service, HowTo, Review, VideoObject; FAQPage on all Evidence pages
- Claim-Level Footnotes (2–5 per Evidence page)
- 1 Artifact/mo (PDF checklist/price sheet/maintenance schedule)
- High-Trust Citations: 10 listings in 60 days, then 2/mo maintenance
- NAP expanded to Top 25 directories + 5/mo maintenance
- GBP care: 4 posts/mo, reply to 40 reviews/mo, photo cadence
- Blogs: 4 posts/mo (800–1,200 words) with internal links & FAQPage schema
- AIO tracking: 20 queries; weekly captures + monthly actions
- Tech fixes: 2 hrs/mo
- Keywords: up to 30 terms across 3 services + 1 location
- Competitors: 5 competitors → monthly action items
- Everything in Growth, plus:
- Location On-Page: optimize up to 10 location pages
- Entity & sameAs consolidation across Maps, BBB, Chamber, SoS, Facebook, YouTube/Spotify
- High-Trust Citations: 6–8/mo ongoing
- Press Kit + Methods page: reviewer credentials, last-updated policy, methodology/provenance
- AIO tracking: 30 queries with bi-weekly iteration
- Multi-location support: includes 2 locations — Additional locations +$250/mo each
- Blogs: up to 8 posts/mo
- Keywords: up to 60 terms across services/locations
- Competitor program: ongoing content/citation gap mining + outreach targets; quarterly workshop
Google Business Profile
What it is: Your free listing on Google Maps/the 3-pack.
Why it matters: Most local calls start here. If this is weak, your website can’t save you.
What we do: Fix your info, add/refresh services, photos, and weekly posts; tidy Q&A; respond to reviews; optimize categories and “from the business” section.
NAP Cleanup & Core Listings
What it is: Make your Name, Address, Phone identical across the web and claim the critical profiles.
Why it matters: Consistency = trust. Inconsistency = confusion (and lost visibility).
What we do: Audit and correct Top 10 (Plan A) → expand to Top 25 (Plan B). Claim/clean Apple Business Connect, Bing Places, and one of Facebook/Yelp in Plan A; broader, high-trust citations in B/C.
Evidence Pages
What it is: Your Home/Service/Location pages rebuilt to answer the real questions fast.
Why it matters: People and AI pick the business that explains clearly and shows proof.
What we do: Add pricing ranges, timelines, warranties, mini-FAQ, photos/before-after, and clear calls to action. In B/C we do 5 pages total.
On-Page SEO
What it is: The structure and signals on each page (titles, headings, internal links, images).
Why it matters: It helps Google/AI understand you; it helps humans find answers fast.
What we do:
Plan A: optimize up to 5 pages (one becomes the full Evidence Page).
Plan B: full on-page for the 5 Evidence pages plus up to 5 location pages.
Plan C: full on-page for up to 10 location pages.
Schema
What it is: Labels in your code: “This is a LocalBusiness,” “This is a FAQ,” “This is a Service,” etc.
Why it matters: Machines rely on structure; schema increases trust and eligibility for rich results.
What we do:
Plan A: Organization, LocalBusiness, FAQPage on covered pages.
Plan B/C: add Service, HowTo (if relevant), Review, VideoObject; FAQPage across Evidence pages; we also map sameAs profiles.
Evidence Pages
What it is: Your Home/Service/Location pages rebuilt to answer the real questions fast.
Why it matters: People and AI pick the business that explains clearly and shows proof.
What we do: Add pricing ranges, timelines, warranties, mini-FAQ, photos/before-after, and clear calls to action. In B/C we do 5 pages total.
Citations (quality, not spam)
What it is: Mentions of your business on trusted websites (chamber, city, associations, reputable media, manufacturer “find-a-pro,” etc.).
Why it matters: Stronger proof than random links; improves local authority and AI confidence.
What we do:
Plan A: only the 3 critical profiles (Apple, Bing, Facebook/Yelp) + NAP cleanup.
Plan B: 10 listings in 60 days, then 2/mo maintenance with proof log.
Plan C: 6–8/mo ongoing high-authority citations and media placements.
AI-Answer Presence
What it is: Tracking whether you appear or are cited in AI summaries for your top searches.
Why it matters: Customer attention is shifting to AI answers.
What we do: Maintain a query set (5/20/30 by plan), collect weekly screenshots (B/C), and ship “what to change next” action items.
Technical Hygiene
What it is: Fix the quiet killers—broken pages, slow speed, crawl/index issues.
Why it matters: If Google can’t crawl it or it loads slowly, you’re invisible.
What we do:
Plan A: monthly crawl and critical fixes (404s, redirects, compression).
Plan B/C: add 2 hrs/mo for Core Web Vitals, internal link tuning, and indexability tasks.
Keyword Research
What it is: Finding the real-world searches that bring buyers.
Why it matters: Focus beats spray-and-pray.
What we do:
Plan A: up to 10 money terms (city + service).
Plan B: up to 30 clustered terms across 3 services + 1 location.
Plan C: up to 60 terms, quarterly refresh.
Competitor Analysis
What it is: Understanding who’s getting calls in your area and why.
Why it matters: We don’t guess—we out-execute.
What we do:
Plan A: snapshot of 2 competitors (offers, reviews, basic gaps).
Plan B: analysis of 5 competitors with monthly moves.
Plan C: ongoing gap mining and outreach targets; quarterly strategy workshop.
Content (Blogs)
What it is: Useful posts that answer real questions (not filler).
Why it matters: Feeds long-tail searches and gives AI something credible to cite.
What we do:
Plan B: 4 posts/mo (800–1,200 words) with internal links & FAQPage schema.
Plan C: up to 8 posts/mo (mix of quick answers & deep dives).
Artifacts (Downloads)
What it is: Checklists, price sheets, maintenance schedules—simple, valuable PDFs/CSVs.
Why it matters: Builds trust, earns leads, and gives AI verifiable evidence.
What we do: 1 artifact/month in Plan B/C with version notes and a change log.
Press Kit + Methods
What it is: A page that lists your credentials, policies, and how you keep info current.
Why it matters: Journalists and AI systems love sources with provenance.
What we do: In Plan C, we build a Press/Methods page with reviewer bios, methodology, and last-updated policy.
Multi-Location Support
What it is: SEO that scales when you open more locations.
Why it matters: Each location needs its own discoverability and proof.
What we do: Plan C includes 2 locations (GBPs + 2 location pages). Add more at $250/mo each.
Maps (GBP)
your profile cleaned up, updated weekly, and review replies handled—because most local calls start in Maps.
Website (On-Page SEO)
fix titles/headings/links/images on the pages that sell; add pricing ranges & FAQs.
Schema:
label pages so machines understand (LocalBusiness, FAQPage; add Service/HowTo/Review/VideoObject in higher plans).
Citations
foundational profiles in Start; 10 quality listings + maintenance in Growth; 6–8 high-authority/mo in Authority.
AI Answers
track priority queries, capture screenshots, and adjust pages to get cited.
Technical Hygiene
monthly crawl → fix what breaks visibility (404s, redirects, speed).
We’re a professional team based in Austin, Texas, committed to clarity, speed, and results.
Fast signals: 2–8 weeks (GBP polish, one great page, speed fixes → more calls)
Solid traction: 3–6 months (Map Pack movement, early AI appearances, review momentum)
Durable wins: 6–12 months (tough terms, recurring AI citations; 12+ in very competitive cities)
Speed depends on city/competition, current reviews, and how quickly you approve content.
