Year: 2025

Table of Contents The Myth of the “Broken Funnel” Why Messaging Is the Real Culprit How to Fix Messaging That Converts The Payoff of Better Messaging Marketers often assume that when conversions drop, the sales funnel must be broken. They tweak landing page layouts, add more automation tools, or invest in expensive CRM integrations. But […]

Table of Contents The Trap of Activity Over Strategy Signs You’re Stuck in the Busy Cycle Why Strategy Matters More Than Activity Shifting From Busy to Effective The Bottom Line Marketing today often feels like a whirlwind of tasks—posting on social media, sending emails, creating content, tracking metrics. Yet despite all the activity, the results […]

Table of Contents Why Stories Matter in Business The Story You’re Missing Examples of Untold Stories How to Start Telling It The Payoff of Telling the Right Story Every business has stories. Stories about how it started, stories about its products, and stories about customers. But often, the most powerful story—the one that can transform […]

Table of Contents Why Over-Promotion Backfires The Hidden Cost of Ignoring Value What Customers Actually Want How to Fix It The Bottom Line Marketing teams spend endless hours optimizing campaigns, testing messages, and tracking performance. Yet, many businesses unknowingly sabotage their own growth by relying on one subtle but damaging tactic: over-promotion without delivering genuine […]

Table of Contents Why Customers Leave Even After Loving Your Product Additional Hidden Reasons Behind Customer Churn How to Turn Love Into Loyalty The Bigger Picture FAQs In business, few things are more confusing than a customer who seems to genuinely love your product but doesn’t return. They leave glowing feedback, nod approvingly during demos, […]

In August 2025, a heartbreaking story rocked both the tech and mental health worlds. A 16-year-old boy named Adam Raine died by suicide after months of interacting with ChatGPT. According to his parents, Adam had turned to the chatbot for emotional support — and instead of helping, it allegedly gave him harmful advice, helped him […]